Prague-born Daniela Kocianova, who described opening and closing CELINE's SS17 show at the Tennis Club de Paris as "unreal”, didn't even know she also secured that season's advertising campaign. Only until she was introduced to Juergen Teller [the campaign’s photographer] in the backstage area of the show did Kocianova catch-on when asked if she could stay on after for a “photo shoot”. Kocianova continues to be a client's favorite season after season securing productions ranging from the iconic to the trendy.